Website & Brand Work
Marketing Websites • UX/UI Design • Responsive Design • Brand Expression • Visual Systems
In addition to product design, I worked on marketing websites focused on translating brand identity into clear, engaging digital experiences. These projects required balancing visual storytelling, usability, and responsiveness across different audiences and contexts.
LOI — Influencer Marketing Website
Role: UX/UI Designer
LOI is a global influencer marketing agency that connects brands and creators through collaborative campaigns. The website was designed to communicate its creative positioning, showcase services, and support a diverse, international audience.
The design emphasized bold visual storytelling and a dynamic layout to reflect LOI’s creative identity. Content was structured to guide users through services and case studies, balancing expressive visuals with clear navigation and responsive behavior across devices.Designed independently under senior supervision, translating the agency's creative brief into a full website experience.
The Brief
Design Approach
Focus: Visual storytelling, brand expression, engagement
KUKA Baby — Product Catalog Website
Role: UX/UI Designer
KUKA is a Brazilian brand specializing in children’s products. The website was designed to support product discovery while communicating a friendly, trustworthy identity for parents and caregivers.
The design prioritized clarity and usability, organizing products into accessible categories and simplifying navigation. Visual elements were aligned with the brand’s identity, ensuring a consistent and responsive experience across devices.Worked closely with the client to implement their vision, focusing on translating brand guidelines into a structured, usable product catalog.
The Brief
Design Approach
Focus: Product discovery, usability, structured navigation
